What is pointA?

pointA is a non-profit that envisions sustainable transportation options for everyone.

Our goal is to connect people to the places they want to go. We aim to give people and businesses transportation options that benefit the environment, the economy and the well-being of our communities. In collaboration with our funders, members and partners, we facilitate transportation demand management programs and advocate for sustainable transportation.

Our story

Established in 2001, we were the first Transportation Demand Management Association (TMA) in Ontario. Formed with the mission of reducing single occupant vehicle use for commuting in the North Toronto and Vaughan area.

Our small program began to grow with the formation of the Smart Commute Association in 2005. The association was challenged with bringing together a number of TMAs and setting criteria to build profile and provide real value to businesses and commuters. The formation of the Smart Commute Association was the first attempt to provide corporate guidance and standardization across what eventually grew to be thirteen TMAs in the Greater Toronto and Hamilton Area. In 2008, this became the Smart Commute program as we know it today.

Throughout our history, we have worked with businesses, public institutions, universities and colleges, as well as our funders to reduce congestion, tackle GHG emissions through transportation programs, and find people the right commute. We are extremely proud of the work we do with Metrolinx’s Smart Commute program.

In 2018 we changed our name from Smart Commute – North Toronto, Vaughan to pointA to mark the next step in our organization’s journey. Through the 15 years that our organization has operated, we have been honoured to work with our clients, our funders, and people that are passionate about transportation in this region. We look forward to continuing to deliver high-quality service and building on our work in new ways to create a world where people can get to where they want to go easily and sustainably.

Learn more about our services.