MEDIA release

FOR IMMEDIATE RELEASE

April 26, 2022

Attn: Business, Finance, Human Resources & Business Travel Editors

North York, ON – “Companies that pay little or no heed to environmental sustainability reporting will find financial costs higher and, in some cases, encounter difficulties in raising capital or credit,” says Dorinda So, Executive Director of pointA – a not-for-profit organization focused on creating positive change through sustainable commutes.

“Those companies with robust ESG (environmental, social, and governance) programs, especially sustainability programs are becoming increasingly attractive to shareholder investment. But what this also means,” she warns, “is that the financial markets are now attaching a price to ignoring ESG issues. And that’s not all – employees, existing and new recruits, are also taking notice.”

In response, pointA is proud to announce the launch of its new commuting-related emissions reporting service designed to guide companies to an improved ESG rating, and to retaining and attracting talent, by first accurately measuring employee commuting and business travel greenhouse gas (GHG) emissions, then recommending a program to help reduce emissions.

“Working directly on helping reduce employee-related Scope 3 GHGs,” adds Koda MacLellan, program manager of the new pointA service, “demonstrates an organization’s commitment to environmental, social, and governance goals. It is simply seen as a responsible investment into a better world.”

“And rest assured,” he concludes, “our benchmarking and reporting align with UN Sustainable Development Goals (SDGs) and are based on the established GHG Protocol – the most widely used greenhouse gas accounting standards in the world. In fact, more than 9 out of 10 Fortune 500 companies reporting to CDP follow the GHG Protocol.”

For more information on the service, please visit www.pointa.ca/emissions-reporting.

MEDIA CONTACT

Donald Wiedman, pointA
647-920-8121
dwiedman@pointa.ca