Dorinda So
Executive Director

Dorinda leads the pointA team, bringing a strong background of policy, research, and strategy to complement pointA’s transportation demand management programs and work in sustainable transportation. 

She holds a MA in Socio-Legal Studies degree from York University and a BBA (Management and Political Science) from the University of Toronto, and is a registered Project Management Professional. 

Her leadership experience spans from non-profit organizations to corporations and various levels of government in project management to executive roles that drive innovation, business growth, and customer retention.