Incentivizing Carpooling at Seneca College

The challenge
As part of their commitment to sustainable transportation, Seneca launched a new carpool program in 2018. The program was launched as part of a strategy to deal with growing parking demand at Seneca campuses and the relocation and expansion of its campuses over the next few years.

How we helped
To raise awareness of the program and assist staff and students in finding a carpool partner, we held carpool mix and mingles at the main Seneca campuses. The events gave participants the opportunity to meet others commuting from their neighbourhood as well as learn about how to use
the Smart Commute tool and how to get a carpool parking permit. A carpool starter kit was given to attendees to support them with trying carpooling. Following the mix and mingles, we followed up with tips and advice to support those interested in trying carpooling.