about Us
pointA is a leading national non-profit for sustainable, cost-effective, and healthy commuting solutions, expertise, and transformation.
Affordable programs to help you reach your sustainability goals
Leader in customized commute solutions with 20+ years of experience
Servicing over 200,000+ commuters annually
Affordable solutions supporting all modes of sustainable commuting
Driven by behavioural economics and powered by proven research and data
Our Vision
We envision sustainable transportation options for everyone.
Our Mission
Our goal is to connect people to the places they want to go.
We aim to give people options to get to the places they want to go in a way that benefits the environment, the economy and the well-being of our communities.
In collaboration with our funders, members and partners, we facilitate transportation demand management programs and advocate for sustainable transportation.
Our Story
Established in 2001, we were the first Transportation Management Association (TMA) in Ontario. We formed with the mission of reducing the number of people driving alone to work in the north Toronto and Vaughan area.
In 2005, our program expanded with the formation of the Smart Commute Association which brought together several TMAs to deliver the Smart Commute program, which encourages sustainable transportation at workplaces. Today, the Smart Commute program is delivered to over 340 workplaces across the Greater Toronto and Hamilton Area. Over our 20+ year history, we have worked with hundreds of large businesses and organizations.
In 2018, we changed our name from Smart Commute – North Toronto, Vaughan to pointA to mark the next step in our organization’s journey, from a local organization to a national one with commuting programs for every kind of organizations and communities. Learn more about our services.
Our Impact
Across the GTHA region, the Smart Commute program has achieved the following:
We started in 2001 as a grassroots organization in the Black Creek area with the goal of reducing congestion and this mission remains true two decades later, even with all of the changes in technology, policies, governments, and how we commute (and even our organization name!).
We combine our knowledge of behavioural economics, service design, and sustainable transportation options to address the needs of our clients and partners. The annual impacts in just North Toronto and Vaughan across our programs over the past 20 years are palpable.
Land Acknowledgement
pointA acknowledges the land we are on is the traditional territory of many nations including the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee and the Wendat peoples and is now home to many diverse First Nations, Inuit and Métis peoples. We also acknowledge that Toronto and Vaughan are covered by Treaty 13 with the Mississaugas of the Credit.