Dorinda So

Executive Director

Dorinda leads the pointA team, bringing a strong background of policy, research, and strategy to complement pointA’s transportation demand management programs and work in sustainable transportation.

She holds a MA in Socio-Legal Studies degree from York University and a BBA (Management and Political Science) from the University of Toronto, and is a registered Project Management Professional.


Kelly Bray

Associate Director,

Best Workplaces for Commuters

Kelly leads the Best Workplaces for Commuters team.

She is a cycling expert, former bicycle mechanic, and certified CAN-BIKE instructor who has spent over ten years in sustainable transportation.

Kelly holds a Master of Environmental Studies from York University and a Bachelor of Humanities from Carleton University.



Amy Elvidge

Program Manager

Amy is a Program Manager at pointA and brings a decade of experience in sustainability outreach and engagement. Amy has worked to drive positive behavior change in her native California Bay Area and in Boston, Massachusetts. 

Amy holds a M.S. from Tufts University with a focus in Program Management and Communications and a B.A. in Environmental Studies from the University of California Santa Barbara.

CAN-BIKE Level 4 Certified 

Ann Franks

Financial Coordinator

Ann brings a diverse background to the position of pointA’s Financial Coordinator. They’ve lived in the Toronto area for the majority of their life having worked in a variety of different settings including local small businesses, nonprofits, worker’s cooperatives, and large unionized industries.

She has gained a passion for nurturing sustainable and equitable communities in Toronto through her experiences. This has lead to volunteering a lot of time to organizations focused on food security, transportation equity, and community development.

CAN-BIKE Level 4 Certified 

Jesse Han

Program Manager

Jesse is the Business Development Manager for pointA and Best Workplaces for Commuters (BWC) Canada.

With a background in research, community engagement, marketing, and business development, Jesse’s responsibility is to bring on new organizations that want to address a multitude of commuting issues relevant to them.

Additionally, Jesse develops marketing campaigns and graphic materials for BWC Canada.

CAN-BIKE Level 4 Certified 

Peya Mynoddin

Marketing and Communications Manager

Peya is a member of pointA’s marketing and communications team. She helps develop content for the organization’s social media channels, blog, and website. 

Additionally, she assists with creating campaigns and marketing materials for collaboration with external partners. 





Amanda Nasturzio

Senior Program Manager

As a Program Manager, Amanda brings a background in research, design and strategy to help elevate pointA’s sustainable transportation initiatives and innovations. 

She holds an MA in Interdisciplinary Design Strategies from IADT (Dun Laoghaire, Ireland) and a BDes in Environmental Design from OCAD University. Her training and education in strategy and research has helped her build a unique toolkit of methodologies helpful for tackling societal challenges like sustainable transportation.  

Joseph Elkhoury Sfeir

Business Development Manager

Joseph is a seasoned sales and business development professional with 18 years of experience in various sectors, such as media, tech, saas, and IT solutions.

He has worked with some of the leading companies in these fields, and has a proven track record of generating new business opportunities, building strong client relationships, and closing deals. Joseph is excited to use his skills and expertise to support pointA’s mission and vision.

Results-Based Accountability Professional Certification made possible due to Ontario Trillium Foundation’s generous grant.