Effective date: June 15, 2026
Last updated: June 15, 2026
Privacy Guidelines and Confidentiality Policies
This policy covers how this data is collected, stored, and used with pointA’s goals and principles guiding these processes.
Accountability
pointA is responsible for protecting information provided to the organization by its clients. Every staff person at pointA has a part to play in the implementation of this privacy policy. Ultimately, responsibility lies with the pointA board.
Collection purposes
The information that we collect allows us to provide our services to you and to build relationships with you as part of program/service delivery. pointA will indicate what the primary purpose of information collection is as well as any secondary reasons for this data collection.
Consent
Consent will be obtained before information is collected as pointA recognizes that you have control over the use of your information.
Collecting what is necessary, when necessary
pointA believes that information should only be collected when necessary, to ensure that information is up-to-date, recent, and accurate, and that unless otherwise required by law, information will be securely disposed of when it is no longer required.
pointA also believes in collecting only sufficient data to fulfil the stated purpose of the data collection and works to minimize the amount of information necessary.
pointA also respects your information. You may request access to, correction of, or deletion of personal information that pointA holds about you, subject to legal, contractual, operational, retention, audit, or other applicable limits. You may also withdraw consent where consent is the basis for pointA’s use of your information.
pointA also recognizes that certain equity-deserving groups have experienced marginalization as a result of data collection and that data has been gathered and used to perpetuate systemic discrimination against certain groups.
Safeguards
The following safeguards are in place at pointA to ensure that your privacy is upheld:
- Access to data is only available to those staff members who need it.
- Multi-factor authentication, in addition to use of a password, shall be implemented for accessing systems that store or process sensitive data.
- All physical files are locked and only accessible by certain members who need them.
- pointA has appropriate security systems and processes in place to detect and recognize when there are unauthorized individuals accessing files.
- All pointA staff have signed and adhere to the organization’s data governance and privacy policies.
Privacy Policy
pointA will collect, use, disclose, retain, and dispose of personal information in accordance with applicable privacy obligations, which may include (as applicable to pointA’s activities and relationships) federal Personal Information Protection and Electronic Documents Act (PIPEDA), applicable Ontario privacy obligations, and privacy/confidentiality requirements as stipulated by municipal and regional governments. Where legal and contractual requirements differ, pointA will follow the higher standard or seek guidance and document the decision.
pointA will maintain an operational procedure for handling privacy requests and complaints (e.g., requests to access or correct personal information, or to withdraw consent where applicable), including identity verification, tracking, and response timelines consistent with applicable obligations and contracts.
pointA does not sell, rent, or trade personal information. pointA may share personal information with service providers that support its website, communications, booking tools, analytics, or other operational needs. These service providers are expected to protect the information and use it only for purposes authorized by pointA.
pointA may disclose personal information where required or permitted by law, including responding to lawful requests, complying with legal obligations, or protecting the rights, safety, or security of pointA, website users, or others.
Website Policy
pointA’s website is an information tool that provides information to its visitors on pointA’s vision and mission, its programs and services, and information that promotes and encourages visitors to drive alone less often.
What information is collected on this website
In order to help us improve our services and programs and the visitor experience on our website, pointA may collect the following information, strictly for the use of analytics:
- The type of device you are using, whether mobile or desktop/laptop computer – This helps us understand how best to optimize our website for the best viewing experience.
- The type of browser you are using (e.g., Chrome, Safari) – We will test our website to ensure that it displays as designed on these browsers.
- The operating system that you are using – We will test our website to ensure that it displays as designed on these systems and their browsers.
- The date and time of your visit at our site and the addresses of the pages you visited along with the URL of the last site you visited – This tells us how you arrived on our website and what information is of interest to you.
This tracking system does not record personal information about individuals or link this information to any personal data collected.
Our website may use cookies or similar technologies to support website functionality, understand website traffic, and improve the user experience. You can control cookies through your browser settings, though some website features may not function properly if cookies are disabled.
How analytics information is used and protected
This tracking and analytics information is used to help pointA understand website traffic and improve its website, programs, services, and communications. pointA does not use website analytics to identify individual visitors unless required for security, legal, or operational reasons.
This data is only accessible internally by the pointA team on an as-needed basis by those who need access to this information. The data may be reported at a high level to the pointA board and/or vendors who work with us on the website and website optimization, and where required, to government partners as impact metrics.
What other information is collected
pointA may also collect information that you provide directly to us through any forms available on the website, including the Contact Us page. The website may also link to other pages that may collect personal information such as a booking page for visitors to book a meeting with one of our team members. The information collected may include:
- Your name
- Your phone number
- Your email address
- Your title, company name and company address
- Information about your company such as number of employees, challenges that exist as it relates to commuting
- Any other information that you provide
This information that is provided to us is either stored on our website’s servers (through the Contact us form) or booking service as well as emails when we receive notifications of your message or meeting request. This information is only available to those people who need access to it, and may form the basis for workplans, quotes, or presentations in our conversations with you.
If you choose to receive newsletters, updates, event invitations, campaign information, or other electronic communications from pointA, pointA will use your contact information for that purpose. You may unsubscribe at any time by using the unsubscribe mechanism in pointA emails or by contacting pointA. pointA will comply with Canada’s Anti-Spam Legislation and other applicable requirements for electronic communications.
How personal information you provide is used and protected
This data will be stored in our internal databases and will be subject to our privacy policy and data governance policy to ensure that your privacy is upheld. We adhere to the federal Personal Information Protection and Electronic Documents Act (PIPEDA), applicable Ontario privacy obligations, and privacy/confidentiality requirements as stipulated by municipal and regional governments. Where legal and contractual requirements differ, pointA will follow the higher standard or seek guidance and document the decision.
Changes to this Privacy Policy
pointA may update this Privacy Policy from time to time. When pointA makes material changes, it will update the effective date or last updated date. Website visitors are encouraged to review this Privacy Policy periodically.
Contact Us
If you have questions, requests, or concerns about this Privacy Policy or pointA’s privacy practices, please contact:
pointA
200-1920 Yonge St
Toronto, Ontario M4S 3E2
647.200.5394
info@pointa.ca